• Magazine Subscription
  • ENewsletters
  • EHS Education
  • Safety Leadership Conference
  • America's Safest Companies
  • Podcasts
    • The Hershey Co.
    Just kidding
    1. Safety

    When Companies Stop Being Serious and Start Being Funny

    April 1, 2014
    For one day each year, businesses no longer are competing in the world market for the next best idea or game-changing breakthrough. On April Fools Day, they embark on an effort to outprank each other.

    Gmail kicked off corporate America’s ode to April Fools Day a day early, unveiling on March 31 its new feature: theShelfie – the SHareable sELFIE. 

    They soon were joined by Fruit of the Loom’s Undie Iron; the #SelfieBot from Orbotix, which makes the smartphone-controlled toy ball, Sphero; and Reese's, which tweeted an ad for its popular peanut butter cups promoting the peanut butter-free peanut butter cup.

    See the pranks and their descriptions in the IndustryWeek slideshow “April Fools' Day: When Businesses Prank [SLIDESHOW],” by Ginger Christ.

    About the Author

    Sandy Smith

    Sandy Smith is the former content director of EHS Today, and is currently the EHSQ content & community lead at Intelex Technologies Inc. She has written about occupational safety and health and environmental issues since 1990.

    Continue Reading

    Sponsored Recommendations

    Avetta Named a Leader in The Verdantix Green Quadrant: Supply Chain Sustainability Software 2024

    Nov. 26, 2024
    Avetta was named a leader by Verdantix in a 2024 sustainability software report for our ability to help clients and suppliers build sustainable supply chains.

    Avetta is a Leader in Supply Chain Sustainability Software

    Nov. 26, 2024
    Verdantix has named Avetta a leader in its 2024 Green Quadrant for Supply Chain Sustainability Software. Download the report for independent insights into market trends and top...

    The Power of Benchmarking in Procurement: Driving Success and Strategic Planning

    Nov. 26, 2024
    Explore the strategic impact of benchmarking in procurement to drive success and plan effectively.

    What We Can Learn From OSHA's 2024 Top 10 Safety Violations

    Nov. 26, 2024
    Learn what OSHA’s 2024 top 10 incident list reveals about the limitations of compliance and the need for proactive, continual safety improvement.

    Voice your opinion!

    To join the conversation, and become an exclusive member of EHS Today, create an account today!