Everywhere Bacardi Ltd. does business, sustainability is something that’s not just encouraged – it’s expected. This year marks the 152nd anniversary of the family-owned company, and Bacardi is rolling out Good Spirited: Building a Sustainable Future, an ambitious, global, sustainability campaign.
Good Spirited is launching across the more than 150 markets where Bacardi sells its brands, including more than 75 offices and 27 manufacturing and bottling facilities, touching each employee.
“Protecting the natural resources we use to create our brands, at every step along the value chain, is central to our corporate responsibility,” said Ed Shirley, president and CEO of Bacardi Ltd., the world’s largest privately held spirits company. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”
Since the company began tracking its global impacts on the environment in 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent. Some sustainable projects to date include using wind power for Bacardi rum in Puerto Rico, repurposing water used to clean barrels, mulching retired barrels for use on landscaping, switching from fossil fuel to hydro energy for Martini vermouth production in Italy, transforming leftover botanicals into fertilizer and livestock bedding, creating an energy efficient blending and shipping center in Scotland for Dewar’s and William Lawson’s Scotch, and transforming the historic Laverstoke Mill in England to a green-certified distillery for Bombay Sapphire gin, that will be powered using biomass and hydro-electrical energy sources.
Sustainability is part of the Company’s DNA
“Bacardi considers global environmental innovation part of its DNA,” says Eric Kraus, senior vice president and chief communications and corporate affairs officer, who leads Bacardi corporate social responsibility initiatives. “Our goal is to return to the environment at least as much as we take away. We’re setting a sustainability standard for others in the spirits industry to follow.”
Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Ltd. global platform, Good Spirited: Building a Sustainable Future, reinforces the company’s years of leadership in corporate social responsibility – and sets specific, new goals in three vital areas:
- Responsible sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers. In Fiji, a source of high quality sugarcane molasses, Bacardi currently supports model, sustainable sugarcane farms that take measures to protect the islands’ Great Sea Reef. By 2017, the goal is to obtain 40 percent of the sugarcane-derived products used to make Bacardi premium rums from certified, sustainable sources – and 100 percent by 2022. This pledge from Bacardi is an industry first.
- Global packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10 percent and achieve 15 percent by 2022. Bacardi collaborates with its partners – including glass and paper suppliers – to make packaging more environmentally friendly.
- Operational efficiencies: Bacardi continues to focus on reducing water use and greenhouse gas (GHG) emissions with a 2017 goal to cut water use by 55 percent and GHG emissions by 50 percent. The company is seeking innovative treatments for water left over from production.
In addition, Bacardi aims to eliminate landfill waste at all of its production sites by 2022. Recently, at the world’s largest premium rum distillery in Puerto Rico, demolition crews recycled more than 150 truckloads of concrete without sending any debris to landfills. The concrete is being reused in the construction of new blending facilities.
Bacardi Ltd. is the only major spirits company to be certified with internationally recognized management systems for quality, environment, health and safety – for all its production facilities globally – by both the Occupational Safety & Health Advisory Services (OSHAS) and the International Organization for Standardization (ISO). The prestigious achievement places Bacardi Ltd. among an elite group of the world’s best-run companies.
Employee Passion for Sustainability
The company’s passion for promoting sustainable practices is supported by nearly 6,000 Bacardi employees around the world. As part of the new sustainability platform, employees can track their personal progress at home and at work in caring for the environment – from turning out lights when leaving a room to driving more fuel-efficient cars.
“We’re leading by example, building consumer confidence and trust. Our customers can enjoy our top-quality spirits brands knowing Bacardi cares a great deal about the environment, our suppliers and our employees,” added Shirley.
Long History of Sustainability as Good Business Practice
For Bacardi, sustainability is good business – an approach that dates back to the very beginning of the company. Bacardi founder, Don Facundo Bacardí Massó, opened his first distillery on Feb. 4, 1862, in Santiago de Cuba. He built the business on a challenge from the Spanish government to reduce surplus amounts of molasses in Cuba, leading to the crafting of Bacardi rum.
Repurposing old whiskey barrels to age his rum was also part of the founder’s original plan, a practice still in use today.
On this anniversary of its founding, Bacardi Ltd. celebrates that legacy by continuing to protect the environment and incorporating sustainability into everything it does. By raising the bar with responsible suppliers, streamlined packaging and more efficient operations, Bacardi gives consumers of today – and the future – more of what they expect and deserve: sustainably good spirits.
Bacardi Ltd. has produced a short video that highlights its sustainability efforts around the world.
