How to Sell Safety to Upper Management

Oct. 19, 2000
To get the attention of CEOs, safety professionals need to talk their language, says speaker at the NSC Congress.

Capturing the attention of upper management can be a constant struggle for many EHS professionals. That struggle to promote the need for put more resources into workplace safety can be made easier if these professionals learn talk to CEOs in terms they can understand, says a speaker at the National Safety Council''s (NSC) Congress.

Terry Hart, CSP, director of construction safety at Marley Cooling Tower Co. in Overland Park, Kan., told NSC Congress attendees this week in Orlando, Fla., that speaking a CEO''s vernacular requires focusing the conversation on how safety affects the company''s bottom line. "They (CEOs) relate to dollars and cents. They don''t relate to incident rates."

To convince upper management that a safe workplace helps the bottom line, Hart said, EHS professionals need to make clear the cost impact when a worker is injured or killed.

Stating direct costs of workplace accidents, such as workers'' compensation costs and OSHA fines, is not enough, Hart said. CEOs must understand the impact of indirect costs, which he calls costs of time. These indirect costs can be as much as 20 times higher than direct costs.

Hart lists several areas of indirect costs that, when combined, should grab the attention of any CEO:

  • Loss of productivity. When a worker is injured, that person is not being productive and may be out of work for some time. The injury may have resulted in damaged equipment, which must be repaired or replaced. A severe accident may shut down part or all of a plant for weeks or months.
  • Training and retraining. When a worker is injured, the company may have to expend resources to train that worker for light-duty work or retrain an employee who returns after a long absence. Other workers may have to be trained to fill the opening left by an injured or deceased employee.
  • Selection process for hiring new employees. If a worker must be replaced, time and energy must be used to interview and hire someone. In addition to orientation, this can include drug testing, a physical or a background check.
  • Morale. Employee morale may drop following an accident. Hart said he has seen instances where workers developed poor safety practices, poor workmanship and a lack of respect for management.
  • Legal costs. Accidents can lead to lawsuits. Costs can include lawyer fees and time spent compiling information and attending court proceedings.
  • Filling out forms. Time must be expended after an accident to fill out insurance, accident investigation and medical forms.

by Todd Nighswonger

About the Author

EHS Today Staff

EHS Today's editorial staff includes:

Dave Blanchard, Editor-in-Chief: During his career Dave has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeekEHS Today, Material Handling & LogisticsLogistics Today, Supply Chain Technology News, and Business Finance. In addition, he serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2021), which has been translated into several languages and is currently in its third edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.

Adrienne Selko, Senior Editor: In addition to her roles with EHS Today and the Safety Leadership Conference, Adrienne is also a senior editor at IndustryWeek and has written about many topics, with her current focus on workforce development strategies. She is also a senior editor at Material Handling & Logistics. Previously she was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck?, which made the Cleveland Plain Dealer's best sellers list.

Nicole Stempak, Managing Editor:  Nicole Stempak is managing editor of EHS Today and conference content manager of the Safety Leadership Conference.

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