New Study Examines Americans' Knowledge of the Environment

Jan. 22, 2002
Despite their contention that they particpate in outdoor activities, most Americas admit they don't know enough to rate the health of natural resources like forests and wetlands.

The majority of Americans are outdoors enthusiasts and participate in activities like birdwatching, camping, and hiking. However, the vast majority of Americans say they are not members of nor contribute to organizations that protect and conserve our natural resources. And large percentages of Americans say they don't know enough to rate the health of natural resources like forests, wetlands, and grasslands.

These are some of the results of a major study of environmental attitudes and awareness commissioned by Ducks Unlimited, the world's leader in wetland conservation. Highlights of the study are available online at www.ducks.org. The study was conducted by Responsive Management, a research firm that specializes in public attitudes toward natural resources and the outdoors.

The study's results indicate strong interest in wildlife and the outdoors, with 76 percent of Americans reporting a medium to high interest in wildlife. More than half of the individuals polled said they had participated in wildlife watching in the past year, and 51 percent said they had visited a state or national park. About one-third of respondents said they went hiking, camping, biking, boating or fishing.

Many Americans consider it important to conserve natural resources like wetlands. For example, 64 percent of respondents said it was very important to protect and conserve wetlands, while 27 percent said it was somewhat important. Nearly half (46 percent) said they believed there were too few wetlands in North America, but 63 percent of the respondents could not name a single non-governmental organization that helps conserve wildlife and natural resources.

Americans are especially concerned about endangered species, and say that this concern would increase their motivation to protect natural resources if they saw a connection between the vanishing resource and threats to wildlife. For example, four out of five of those polled said they would be more likely to support waterfowl and wetlands conservation efforts if they knew that some endangered species are dependent on wetlands.

Similarly, interest in wetland protection grew when respondents saw a connection between wetlands and their ability to reduce water pollution, with 81 percent saying they would be more likely to support waterfowl and wetland conservation efforts if they knew wetlands help reduce pollution by purifying water. About one third of Americans said they did not know enough to gauge the health of natural resources like wetlands and grasslands.

edited by Sandy Smith ([email protected])

About the Author

EHS Today Staff

EHS Today's editorial staff includes:

Dave Blanchard, Editor-in-Chief: During his career Dave has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeekEHS Today, Material Handling & LogisticsLogistics Today, Supply Chain Technology News, and Business Finance. In addition, he serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2021), which has been translated into several languages and is currently in its third edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.

Adrienne Selko, Senior Editor: In addition to her roles with EHS Today and the Safety Leadership Conference, Adrienne is also a senior editor at IndustryWeek and has written about many topics, with her current focus on workforce development strategies. She is also a senior editor at Material Handling & Logistics. Previously she was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck?, which made the Cleveland Plain Dealer's best sellers list.

Nicole Stempak, Managing Editor:  Nicole Stempak is managing editor of EHS Today and conference content manager of the Safety Leadership Conference.

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