ASSP

ASSE Launches Branding and Name Change

June 1, 2018
New logo, website and branding reflects organization's diverse membership.

After more than a century, the American Society of Safety Engineers officially has transitioned to the American Society of Safety Professionals (ASSP).

The new name also includes a refreshed logo, redesigned website and rebranded social media channels. 

“We’re evolving with our profession to stay at the forefront of workplace safety advancements,” said ASSP President Jim Smith, M.S., CSP, in a statement. “Our members are involved in various management systems and technical safety areas such as risk assessment, hazard identification, injury prevention and workers’ compensation. They also work to improve human and organizational safety performance. It’s an exciting time to be part of our organization.”

ASSP’s revised brand better reflects its current membership and positions the Society for growth with young safety professionals. 

Followers of ASSP on social media can check out the Society’s new Twitter feed, revamped Facebook page and updated LinkedIn company page. 

The organizations website is now www.assp.org, featuring a complete redesign that showcases ASSP’s strategic priorities of education, advocacy, standards and member communities. \e.

The society was founded as the United Association of Casualty Inspectors in 1911 as a result of the tragic Triangle Shirtwaist Factory fire that killed 146 garment workers in lower Manhattan. It was the deadliest industrial disaster in New York City history, leading to reforms that improved workplace safety. ASSP’s name shifted in 1914 to the American Society of Safety Engineers. Last year in a historic vote, members approved the name and branding change.

ASSP’s new brand will be on display at its Safety 2018 Professional Development Conference & Exhibition in San Antonio, taking place this Sunday through Wednesday (June 3-6) at the Henry B. Gonzalez Convention Center. 

About the Author

EHS Today Staff

EHS Today's editorial staff includes:

Dave Blanchard, Editor-in-Chief: During his career Dave has led the editorial management of many of Endeavor Business Media's best-known brands, including IndustryWeekEHS Today, Material Handling & LogisticsLogistics Today, Supply Chain Technology News, and Business Finance. In addition, he serves as senior content director of the annual Safety Leadership Conference. With over 30 years of B2B media experience, Dave literally wrote the book on supply chain management, Supply Chain Management Best Practices (John Wiley & Sons, 2021), which has been translated into several languages and is currently in its third edition. He is a frequent speaker and moderator at major trade shows and conferences, and has won numerous awards for writing and editing. He is a voting member of the jury of the Logistics Hall of Fame, and is a graduate of Northern Illinois University.

Adrienne Selko, Senior Editor: In addition to her roles with EHS Today and the Safety Leadership Conference, Adrienne is also a senior editor at IndustryWeek and has written about many topics, with her current focus on workforce development strategies. She is also a senior editor at Material Handling & Logistics. Previously she was in corporate communications at a medical manufacturing company as well as a large regional bank. She is the author of Do I Have to Wear Garlic Around My Neck?, which made the Cleveland Plain Dealer's best sellers list.

Nicole Stempak, Managing Editor:  Nicole Stempak is managing editor of EHS Today and conference content manager of the Safety Leadership Conference.

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