In his keynote address “How to Make Your Efforts Count: Feeling Good v. Doing Good” at Safety 2015 in Dallas, author Bjorn Lomborg argued that the trick to creating effective and measurable change is in solving the right problems. By that, he means tackling the larger root problems instead of finding immediate fixes.
Read the full article "Safety 2015: Saving the World the Right Way" on Lomborg's keynote address.